The essence of EuroRural Tourism


EuroRural Tourism is an exciting collaborative venture between eight rural areas across Europe and the Mediterranean, each committed to offering a new shared form of tourism, based on our own philosophy of how we host visitors. It stems from the desire for authentic encounters putting the visitor in direct contact with local people. This intimate contact allows you, as the visitor, to discover a community keen to unveil its natural and cultural heritage for you as well as its rural identity.


These eight territories offer you the chance enjoy participatory-based holidays covering a wide range of themes in outstanding and geographically diverse destinations. They are tailored to those who no longer want to be simple, passive tourists and consumers, but travellers driven by a thirst to learn, exchange and take part in local life.

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From simply thinking about it to getting involved

Holidays are often memorable and leave images in your mind. But, if you actually manage to take part in something rather than being a passive onlooker, if you really get off the beaten track and away from the crowds to meet and spend quality time with local people, EuroRural Tourism is the right choice for you.

We offer you a unique experience on a human scale, befitting small rural communities, where you can take part in worthwhile activities proposed by your rural hosts that help create a sense of belonging between you and the local communities welcoming you.


A wide range of active holidays

You have the opportunity to make a direct contribution to help rural communities develop and promote their natural and cultural heritage by taking part in:

  • local restoration projects where you’ll be introduced to dry stone building techniques with master craftsmen and stone masons on the island of Brac, in Croatia;
  • fishing in Mallorca, where you’ll head out to sea with local fishermen for the day’s catch;
  • creative workshops in Scotland, with local artists who teach you how to channel your inspiration from the Scottish countryside into environmental art;
  • footpath signage and maintenance and village life experience in Rhodope Mountains - Bulgaria, where you'll stay in nature protected sites;
  • gathering lavender and olives in Provence;
  • producing an inventory of dry stone huts in the Luberon;
  • lending a hand on the farm near Mont Ventoux, where you also discover the culinary delights of the local bistros;
  • introductory lessons in wine and wine-tasting in the Italian Piedmont, where you also dig for truffles;
  • cookery workshops to discover Greek gastronomy at farms and local tavernas under the gaze of Mount Olympus and Mount Kissavos.
  • and much more besides!


A warm welcome from a network of hosts

Behind every EuroRural Tourism holiday product is a partnership between farmers, accommodation providers, café and restaurant-owners, craft makers, tour guides, local historians and heritage associations. These people are the lifeblood of the local community and they have teamed up to welcome you and give you a unique insight into the realities of the local community and people’s everyday lives which goes far beyond simple folklore.



Three guiding principles ensure that your stay is unique and memorable

  1. discovering a host area through hikes, gastronomy and guided visits.
  2. learning about local know-how and skills through supervised meetings, excursions and workshops with specialised guides (farmers and nature experts to gather aromatic and medicinal herbs, wild fruits and cooks to teach you traditional cooking).
  3. participation in a local development project that directly benefits a host community. 

Download the brochure on Eurorural Tourism

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EuroRural Tourism is co-funded by the European Union, Directorate-General for Growth – Internal Market, Industry, Entrepreneurship and SMEs “Transnational cultural tourism products, and tourism and accessibility for all”.

This website reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.